Disruptive Refrigerator

I’m vastly disappointed with refrigerator manufacturers. They just aren’t learning the lesson that nearly killed Kodak.

Kodak considered themselves in competition with Nikon, never realizing Apple or Google would put them out of business.

Apple changed the telephone from a lowly desktop feature into a pocket computer encompassing a camera, contacts, calendar, and funny-video sharing device. Kodak never saw them coming. Kodak never even thought to look in that direction.

Kodak isn’t the only one. With internet streaming, VCRs became obsolete. Main frame computers took a hit from desktop and laptops. Operating a slide rule is a party trick to impress your friends.

It’s called disruptive technology. It’s the boogeyman of any company selling a product, and it’s where I write science fiction.

Writing science fiction gives me a vehicle to stretch my imagination. The stories I write start with common places and things, then I extrapolate them out to the future.

In Stupid Machine I wrote a murder mystery about refrigerators. Thusly, I have a lot of interest in refrigerators. It’s why I’m disappointed.

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