You sent me the wrong version of the Excaliber Coffee Pot. Your company constantly makes mistakes with shipping. I hate doing business with you!
I just wanted to tell you I received my Excaliber Coffee Pot today. It is exactly what I expected and needed. I can’t thank you enough!
Consider these two pieces of feedback from customers, sent via the contact form on a company’s website. One is from an unhappy customer – and one is from a satisfied customer. Both are regarding shipping the Excaliber Coffee Pot. An astute product manager (we’ll call her “Sarah”) would follow up: why is this customer happy (or sad)? Would this customer recommend this product to (or warn) their friends? Would this customer shop with us again?
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